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市场营销策略外文参考文献(精选119个最新)

时间:2019-09-23 来源:未知 作者:婷婷 本文字数:13064字

  市场营销策略是指企业根据自身内部条件和外部竞争状况所确定的关于选择和占领目标市场的策略。它是制定企业战略性营销计划的重要组成部分,其实质就是企业开展市场营销活动的总体设计。下面是搜索整理的市场营销策略外文参考文献,欢迎借鉴参考。

  市场营销策略外文参考文献一:

  [1]Lucía Argüelles,Isabelle Anguelovski,Filka Sekulova. How to survive: Artificial quality food schemes and new forms of rule for farmers in direct marketing strategies[J]. Journal of Rural Studies,2018,62.

  [2]Salman Yousaf,Fan Xiucheng. Halal culinary and tourism marketing strategies on government websites: A preliminary analysis[J]. Tourism Management,2018,68.

  [3]Fang-Yi Lo,Nayara Campos. Blending Internet-of-Things (IoT) solutions into relationship marketing strategies[J]. Technological Forecasting & Social Change,2018,137.

  [4]Eric K. Soule,Kari-Lyn K. Sakuma,Sherilyn Palafox,Pallav Pokhrel,Thaddeus Herzog,Noel Thompson,Pebbles Fagan. Content analysis of internet marketing strategies use to promote flavored electronic cigarettes[J]. Addictive Behaviors,2018.

  [5]Rahul Goel,Anurag Singh,Fakhteh Ghanbarnejad. Modelling competitive marketing strategies in social networks[J]. Physica A: Statistical Mechanics and its Applications,2018.

  [6]Noelia Jiménez-Asenjo,Diana A. Filipescu. Cheers in China! International marketing strategies of Spanish wine exporters[J]. International Business Review,2019.

  [7]Francesco Parola. Shipping and Port Marketing: Policy and Strategy[J]. Transport Policy,2019.

  [8]Tianrui Zhang,Pengdeng Li,Lu-Xing Yang,Xiaofan Yang,Yuan Yan Tang,Yingbo Wu. A discount strategy in word-of-mouth marketing[J]. Communications in Nonlinear Science and Numerical Simulation,2019,74.

  [9]Jihad Saidali,Hassane Rahich,Yassine Tabaa,Abdellatif Medouri。 The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success[J]。 Procedia Manufacturing,2019,32。

北京赛车微信红包群   [10]Lenita Jokinen,Inka Puumalainen,Marja Airaksinen。 Influence of strategic planning on product marketing and health service orientation of community pharmacies—A national survey in Finland[J]。 Health policy,2019,123(5)。

北京赛车微信红包群   [11]Patrick van Esch,Margaret Mente. Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy[J]. Journal of Retailing and Consumer Services,2018,44.

  [12]Shelby D. Hunt,Sreedhar Madhavaram. Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy[J]. Industrial Marketing Management,2019.

  [13]Abdulrahman Al-Surmi,Guangming Cao,Yanqing Duan. The impact of aligning business, IT, and marketing strategies on firm performance[J]. Industrial Marketing Management,2019.

  [14]Itzhak Gnizy. The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes[J]. Journal of Business Research,2019,105.

北京赛车微信红包群   [15]George Christodoulides,Nina Michaelidou,Nikoletta-Theofania Siamagka. Social media, content marketing and engagement strategies in B2B[J]. Industrial Marketing Management,2019,81.

  [16]Yitayew,Yigezu,Kassie,Deneke,Haile,Hassen,Rischkowsky. Identification of strategies to improve goat marketing in the lowlands of Ethiopia: a hedonic price analysis[J]. Applied Economics,2019,51(1).

  [17]Smith。 Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry[J]。 Journal of Strategic Marketing,2019,27(1)。

北京赛车微信红包群   [18]Cleo Schyvinck,Annick Willem. From cause-related marketing strategy to implementation in professional basketball organizations: a matter of alignment[J]. European Sport Management Quarterly,2019,19(1).

  [19]Baena. Global marketing strategy in professional sports. Lessons from FC Bayern Munich[J]. Soccer & Society,2019,20(4).

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北京赛车微信红包群   [22]Nasser Bahrami,Bijan Aryana。 Felicitous Design Concept。 Harmonising marketing and design on product, process and strategy levels[J]。 The Design Journal,2019,22(sup1)。

北京赛车微信红包群   [23]Aylin Caliskan. Applying the Right Relationship Marketing Strategy through Big Five Personality Traits[J]. Journal of Relationship Marketing,2019,18(3).

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  [25]Isaac B. Oluwatayo. Vulnerability and adaptive strategies of smallholder farmers to seasonal fluctuations in production and marketing in southwest Nigeria[J]. Climate and Development,2019,11(8).

  [26]Weihong Zhao,Haolin Zhu. Research on Defamiliarization Stimulus Strategy in the Context of Advertising Marketing[P]. Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018),2019.

  [27]Xiao-Jun ZHENG,Yi-Yang CHEN,Xiao-Mei CHENG. Research on Brand Marketing Strategy Based on Virtual Reality Technology[P]. Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018),2019.

  [28]Fang Gao. Research on Personalized Hotel Marketing Strategy: Taking VR as an Example[P]. Proceedings of the 2018 3rd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2018),2018.

  [29]Jiabin Zhang. Strategy of Sports Brand Network Marketing on the Basis of Brand Image Promotion[P]. Proceedings of the 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018),2018.

  [30]Jingjing Yang,Nan Yan,Lei Chen,Yaohui Ye,Ling Lu. Research on the Integrated Marketing Communication Strategies of Tea Enterprises in China Against the Backdrop of Mobile Internet[P]. Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019),2019.

  市场营销策略外文参考文献二:

  [31]Yazi Li。 Marketing Strategy of ZR Insurance Xi'an Branch in the Era of "Internet +"[P]。 Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019),2019。

  [32]Muhammad Siri Dangnga,Mr Arman,Mr Buhaerah,St. Maryam. Marketing Strategy Development Model of Increasing Sales Volume of Dangke Cracker: Enrekang Regency Food Specialty[P]. Proceedings of the 5th International Conference on Community Development (AMCA 2018),2018.

  [33]Wang Cheng,Liu Hui。 A Study on Marketing Strategies of Promoting the Background of Studying Abroad: A Case Study of E Company[P]。 Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019),2019。

  [34]Ningjie Wu,Yinggui Qiu,Luogeng Chen. Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan Area[P]. Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018),2019.

  [35]Irina Firsova,Yulia Grusina,Svetlana Azarova. Leadership as a new time marketing strategy[P]. Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019),2019.

  [36]Jian Xu. Research on Enterprise Marketing Strategy Based on Product Life Cycle Theory[P]. Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018),2018.

北京赛车微信红包群   [37]Peng Ji. Research on the Green Marketing Strategy of Enterprises in the Context of Circular Economy[P]. Proceedings of the 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018),2018.

  [38]Jun Wu,Wei Bi,Jiede Wu。 Research on Marketing Strategy of Boonie Bears Series Animation[P]。 Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019),2019。

  [39]Meizar Rusli,Teguh Pujiwioto。 Leuser Mountain National Park Marketing Strategy in Optimalization of Ecotourism Zone[P]。 Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018),2018。

  [40]Jian Xu. Research on the Strategy of Improving the Effect of Enterprise Marketing in the Context of Consumption[P]. Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017),2018.

  [41]Jin LONG,Run-De LU. Research on Marketing Strategy Innovation of Provincial Performing Arts Group[P]. Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018),2019.

北京赛车微信红包群   [42]Xuehong Zhao,Zhaoqi Liu. Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet Finance[P]. Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018),2018.

  [43]Xuehong Zhao,Zhaoqi Liu. Research on Precise Marketing Strategy of Commercial Bank against the Background of Internet Finance[P]. Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018),2018.

  [44]Xingqian Yang. Probe into the New Thinking of Marketing Strategy of Enterprises under the Background of New Economy[P]. Proceedings of the 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018),2018.

  [45]Rohman Willian,Novita Eka Sari,Tona Aurora Lubis,Rizdhianty Savitri。 The Marketing Model and Human Resources Management Strategies to Achieve Competitive Advantage of Grocery Stores[P]。 Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018),2018。

  [46]Liming Zhang。 Research on the Marketing Strategy of Enterprises Based on the Change of Marketing Environment[P]。 Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018),2018。

  [47]Min Qian,Taixiang Ding. Analysis of Hanting Hotel Service Marketing Strategy[P]. Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017),2018.

  [48]Xiaowen Zhou。 Study on The Brand Marketing Strategy of "Carpenter Tan "[P]。 Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017),2018。

  [49]Xiaowen Zhou。 Research on The Marketing Strategy of Suning。com Network[P]。 Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017),2018。

  [50]Daowen Ren,Haiyan Wu,Xuejun Liu,Jiaying Lv。 Characteristics of Women's Consumers Behavior and Strategies of Enterprises Marketing Based on the New Media[P]。 Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018),2018。

  [51]Fan Du,Chengyue Yin. Analysis of Marketing Strategy of Rural E-commerce Platform under O2O Business Mode - Case Study of “Cuncunle”[P]. Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018),2018.

  [52]Runhan Hou。 Research on the Application of Consumer Psychology Theory in Real Estate Marketing[P]。 Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018),2018。

北京赛车微信红包群   [53]Zhili Zhou. Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail[P]. Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019),2019.

  [54]Diah Ajeng Purwani。 Marketing Mesh as the Communication Strategy to Face the Revolution Era of Industry 4。0[P]。 Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019),2019。

  [55]Zhuohang Lv. Research and Analysis on the Development and Marketing Strategy of Petroleum Equipment Market[P]. Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019),2019.

  [56]Diah Ajeng Purwani. Marketing Mesh as the Communication Strategy to Face the Revolution Era of Industry 4.0[P]. Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019),2019.

  [57]Xuran Sun,Gang Fang. Marketing Strategy in Post-E-commerce era-Hailan House's New Retail Road[P]. Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019),2019.

  [58]Diah Ajeng Purwani. Marketing Mesh as the Communication Strategy to Face the Revolution Era of Industry 4.0[P]. Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019),2019.

  [59]Gallegos-Riofrío Carlos Andres,Waters William F,Salvador José Miguel,Carrasco Amaya M,Lutter Chessa K,Stewart Christine P,Iannotti Lora L. The Lulun Project's social marketing strategy in a trial to introduce eggs during complementary feeding in Ecuador.[J]. Maternal & child nutrition,2018,14 Suppl 3.

  [60]Bar-Zeev Yael,Levine Hagai,Rubinstein Gil,Khateb Ihab,Berg Carla J. IQOS point-of-sale marketing strategies in Israel: a pilot study.[J]. Israel journal of health policy research,2019,8(1).

  市场营销策略外文参考文献三:

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  [62]Kaewpramkusol Ratchakorn,Senior Kate,Nanthamongkolchai Sutham,Chenhall Richard. A qualitative exploration of the Thai alcohol policy in regulating alcohol industry's marketing strategies and commercial activities.[J]. Drug and alcohol review,2019,38(1).

  [63]Khazzaka Micheline。 Pharmaceutical marketing strategies' influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples。[J]。 BMC health services research,2019,19(1)。

  [64]Chen Mei Chun,Chien Yi-Wen,Yang Hui-Ting,Chen Yi Chun. Marketing Strategy, Serving Size, and Nutrition Information of Popular Children's Food Packages in Taiwan.[J]. Nutrients,2019,11(1).

  [65]Elrod James K,Fortenberry John L. Formulating productive marketing communications strategy: a major health system's experience.[J]. BMC health services research,2018,18(Suppl 3).

  [66]van der Eijk Yvette,Lee Jeong Kyu,Ling Pamela. How Menthol Is Key to the Tobacco Industry's Strategy of Recruiting and Retaining Young Smokers in Singapore.[J]. The Journal of adolescent health : official publication of the Society for Adolescent Medicine,2018.

  [67]Manuel Lauren,Jodeir Stephanie. Influencing Students' Food and Beverage Preferences and Choices by Implementing Evidence-Based Strategies Rooted in Economics, Marketing, and Psychology (P16-035-19).[J]. Current developments in nutrition,2019,3(Suppl 1).

北京赛车微信红包群   [68]Houghtaling Bailey,Serrano Elena L,Kraak Vivica I,Harden Samantha M,Davis George C,Misyak Sarah A. A systematic review of factors that influence food store owner and manager decision making and ability or willingness to use choice architecture and marketing mix strategies to encourage healthy consumer purchases in the United States, 2005-2017.[J]. The international journal of behavioral nutrition and physical activity,2019,16(1).

  [69]Escobedo Patricia,Cruz Tess Boley,Tsai Kai-Ya,Allem Jon-Patrick,Soto Daniel W,Kirkpatrick Matthew G,Pattarroyo Monica,Unger Jennifer B. Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users.[J]. Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco,2018,20(11).

  [70]Purcarea Victor Lorin。 The impact of marketing strategies in healthcare systems。[J]。 Journal of medicine and life,2019,12(2)。

  [71]Chang Wei,Matambanadzo Primrose,Takaruza Albert,Hatzold Karin,Cowan Frances M,Sibanda Euphemia,Thirumurthy Harsha. Effect of Prices, Distribution Strategies, and Marketing on Demand for HIV Self-testing in Zimbabwe: A Randomized Clinical Trial.[J]. JAMA network open,2019,2(8).

  [72]. Fail to (strategically) plan, plan to fail[J]. Strategic Direction,2018,34(9).

北京赛车微信红包群   [73]Christofer Laurell,Sten Soderman。 Sport in business studies: a state-of-the-art literature review[J]。 Sport, Business and Management: An International Journal,2018,8(5)。

  [74]Milad Kalantari Shahijan,Sajad Rezaei,Muslim Amin. Qualities of effective cruise marketing strategy[J]. International Journal of Quality & Reliability Management,2018,35(10).

北京赛车微信红包群   [75]。 Deception as strategy[J]。 Strategic Direction,2019,35(3)。

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  [78]Ji Young Lee,Kim K。P。 Johnson。 Cause-related marketing strategy types: assessing their relative effectiveness[J]。 Journal of Fashion Marketing and Management: An International Journal,2019,23(2)。

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  [80]Sunitha K. Haneef,Zakiya Ansari. Marketing strategies of Expo 2020 Dubai: a comprehensive study[J]. Worldwide Hospitality and Tourism Themes,2019,11(3).

  [81]Asuncion Hernandez,Natalia Vila,Ines Kuster,Carmen Rodriguez。 Clustering Spanish alcoholic beverage shoppers to focus marketing strategies[J]。 International Journal of Wine Business Research,2019,31(3)。

  [82]Droli, Maurizio,Sarnari, Tiziana,Ba?an, Lorena。 DEFINING EVIDENCE-BASED MARKETING STRATEGIES FOR WINE PRODUCERS AND WINE TOURIST DESTINATIONS: IS THE TOTAL ANTIOXIDANT INDEX APPROACH VALUABLE?[J]。 Zbornik Veleu?ili?ta u Rijeci,2019。

  [83]Allison Bauman,Dawn Thilmany McFadden,Becca B R Jablonski。 The Financial Performance Implications of Differential Marketing Strategies: Exploring Farms that Pursue Local Markets as a Core Competitive Advantage[J]。 Agricultural and Resource Economics Review,2018,47(3)。

  [84]. Larger hogs require rethinking space allowance, marketing strategy[J]. National Hog Farmer,2019.

  [85]。 Marketing strategy can be plus for farmer — and lender[J]。 Southwest Farm Press,2019。

  [86]. Mohammad Mareshi, Vice President, Innovation and Service Architecture, Intelsat Andriy Kirillovich, Director of Integration Services and Complex Projects, RSCC Ronald van der Breggen, Chief Commercial Officer, LeoSat Enterprises David Helfgott, CEO, Phasor Solutions Clay Mowry, Sales, Marketing, and Customer Experience, Blue Origin Amit Somani, Chief Strategy Officer, Yahsat Naomi Kurahara, CEO, Infostellar Guy Beutelschies, VP of Communication Satellite Solutions, Lockheed Martin Will Porteous, General Par[J]. Via Satellite,2019.

  [87]Uchechukwu Victoria Enweani. Marketing Strategies of Chukwuemeka Odimegwu Ojukwu University Teaching Hospital, Amaku, Awka, Anambra State, Nigeria[J]. Library Philosophy and Practice,2018.

  [88]Obia Gopeh Inyang,Sarah Okpa Josiah。 KNOWLEDGE AND USERS' PREFERENCES OF CONTEMPORARY MARKETING STRATEGIES USED IN ACADEMIC LIBRARIES[J]。 Library Philosophy and Practice,2019。

  [89]Edyta Rudawska. Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe[J]. The Journal of Business & Industrial Marketing,2019,34(4).

  [90]Asuncion Hernandez,Natalia Vila,Ines Kuster,Carmen Rodriguez. Clustering Spanish alcoholic beverage shoppers to focus marketing strategies[J]. International Journal of Wine Business Research,2019,31(3).

  市场营销策略外文参考文献四:

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  [92]Mei-hui Chen,Kune-muh Tsai,Yi-An Ke. Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy[J]. International Journal on Semantic Web and Information Systems (IJSWIS),2019,15(3).

  [93]Ayta? G?kmen,Mahir Nakip,Mustafa Likos. Real Estate Marketing and Factors Impacting Real Estate Purchasing: An Application on Turkey[J]. International Journal of Applied Management Sciences and Engineering (IJAMSE),2019,6(2).

  [94]Chih-Chin Liang,Ngoc Ly Nguyen. Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam[J]. Electronic Commerce Research,2018,18(3).

  [95]Mohamad Reza Sanaei,Farzad Movahedi Sobhani. Information technology and e-business marketing strategy[J]. Information Technology and Management,2018,19(3).

  [96]Asil Oztekin. Creating a marketing strategy in healthcare industry: a holistic data analytic approach[J]. Annals of Operations Research,2018,270(1-2).

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  [98]Liangchuan Zhou,Surendra M. Gupta. Marketing research and life cycle pricing strategies for new and remanufactured products[J]. Journal of Remanufacturing,2019,9(1).

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  [100]Leonor L. Torres,José A. Palhares,Almerindo J. Afonso. The distinction of excellent students in the Portuguese state school as a strategy of educational marketing accountability[J]. Educational Assessment, Evaluation and Accountability,2019,31(2).

  [101]Luthfatul Amaliana,Adji Achmad Rinaldo Fernandes,Nurjannah,Solimun,Ani Budi Astuti,Darmanto,Indah Yanti,Riyanti Isaskar. The Consistency of Bootstrap Resampling in Structural Model With PLS-PM Approach: Technology Acceptance Model in Green Marketing Management Strategy[J]. IOP Conference Series: Earth and Environmental Science,2019,239(1).

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  [107]Magdalena Belniak,Elzbieta Radziszewska-Zielina. Effectiveness of Applying Marketing Tools in Real Estate Trading[J]. IOP Conference Series: Materials Science and Engineering,2019,471(11).

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北京赛车微信红包群   [110]Taorong Gong,Dezhi Li,Yuting Liu,Guanhong Wang,Haoming Zhu. Analysis of Marketing Strategy of Electricity Selling Companies in the New Situation[J]. Journal of Physics: Conference Series,2019,1187(2).

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  [112]N Simasathiansophon。 Development of Online Marketing Strategy for Thai Educational Institutes: Case of International College, Suan Sunandha Rajabhat University[J]。 IOP Conference Series: Earth and Environmental Science,2019,272(3)。

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北京赛车微信红包群   [114]Liwen Huang. Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group[J]. American Journal of Industrial and Business Management,2019,09(04).

  [115]Wojciech Grzegorczyk。 Marketing strategies of Polish companies on foreign markets[J]。 Management,2018,22(2)。

北京赛车微信红包群   [116]Mihai-Bogdan Alexandrescu,Marius Milandru. Promotion as a form of Communication of the Marketing Strategy[J]. Land Forces Academy Review,2018,23(4).

  [117]Lubica Gajanova,Margareta Nadanyiova,Dominika Moravcikova. The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty[J]. Scientific Annals of Economics and Business,2019,66(1).

  [118]Zhuo-Qing Zhang,Yu-Ting Xu. Strategies for Enterprises to Cope with Changes in Marketing Environment in the Internet Era[P]. DEStech Transactions on Social Science, Education and Human Science,2018.

  [119]Yu-Ting Xu,Zhuo-Qing Zhang. New Thinking of Enterprise Marketing Strategy Under the Internet Situation[P]. DEStech Transactions on Social Science, Education and Human Science,2018.

 

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